New Morris Nichols Brand Conveys Continued Focus on Complex Delaware Business Law, Innovation on Ground-Breaking Legal Issues
Wilmington, DE (February 1, 2021) – Today, Morris, Nichols, Arsht & Tunnell LLP is proud to reveal our new visual identity. The rebrand reinforces what sets the firm apart − a 90-year legacy of shaping Delaware law by partnering on landmark cases of national significance, a deliberate focus on business law, and a culture grounded in collegiality and respect.
“Delaware law and courts are the nexus of high-profile matters,” said Bill Lafferty, chair of Morris Nichols’ executive committee. “Whether bankruptcy proceedings, transactions and financial structuring, or corporate and patent litigation, major US companies are drawn here. Reflecting on our 90 years, we wanted our brand identity to reinforce how we are uniquely positioned to handle these complex, high stakes matters.”
The updated visual identity, which is the culmination of a 15-month project that started with an extensive brand analysis in 2019, presents a modern aesthetic that pays respect to the firm’s Delaware roots while also recognizing the firm’s position at the forefront of Delaware business law. The new logo places emphasis on Morris Nichols, which is also the domain where the firm’s new digital home resides. The morrisnichols.com website features crisp imagery, distinctive colors, and an updated layout and architecture. The logo itself is commanding, with a timeless, bold font.
“Morris Nichols’ reputation as an authority on Delaware business law sets us apart,” remarked Jennifer McNally, Morris Nichols’ director of business development and marketing. “Our new brand brilliantly conveys this clear and consistent focus to our local and national partners.”
ABOUT MORRIS, NICHOLS, ARSHT & TUNNELL LLP
Recognized as Delaware’s premier law firm, Morris Nichols handles bet-the-company, high-stakes matters in the four key areas of corporate litigation, commercial and corporate counselling, bankruptcy and restructuring, and intellectual property litigation. The firm is regularly involved as lead counsel or co-counsel in matters of national and international significance, as well as those affecting its immediate community. morrisnichols.com